I am writing today to spread the word about “Be More Than a Bystander”, a new initiative between the Ending Violence Association of BC, and the BC Lions. Over the course of two years, with the guidance of an advisory group composed of experts in the field, members of the BC Lions football team will raising awareness based on four main steps. Step one will be forty BC Lions facilitated workshops aimed at youths from grade eight to twelve that hopefully encourage youths to step in and not just be a bystander. The second step is training coaches of amateur sport on the issue, so that they can pass down the message to their players. Third, throughout Vancouver and Surrey there will be an advertising campaign designed to promote the importance of taking action against Women Violence. Finally, an educational film will be developed promoting a positive message that it is not cool if you disrespect women, and that you should be more than just a bystander. This project will hopefully reduce the number of women that are victims of various forms of violence, such as domestic and sexual assault. Also, it will try to make it just as much as a men’s issue and have a positive effect on certain attitudes and behaviors that result in violence against women.
For more information, please visit www.endingviolence.org.